Hank’s Precision Gutters

Hank’s Precision Gutters needed more than a website. With limited online visibility and few customer inquiries coming through its existing Facebook presence, the business needed a better way to showcase its work and turn online interest into leads. Porcupine Web Design took a multi-channel approach, combining a new website, targeted advertising, and tools to help prospective customers take the next step.

Porcupine Web Design built a new website for Hank’s Precision Gutters and developed a digital marketing strategy focused on generating customer inquiries. The project combined Google Ads, Facebook Ads, Google Business Management, and a website featuring a project cost calculator to help potential customers explore estimated costs and contact the business.

Industry

Construction

Services

Copywriting, Digital Advertising, Facebook Ads, Google Ads, Google Business Management, Hosting, Maintenance & Updates, SEO, Web Design & Development

Platform

Wordpress

The Starting Point

The business behind the project.

Hank’s Precision Gutters is a gutter installation company based in Palm Coast, Florida, serving homeowners and businesses who need professional gutter services.

The Challenge

The business relied primarily on a Facebook page that generated limited engagement and visibility. Without a dedicated website and an effective path from discovery to inquiry, the company struggled to generate enough customer contacts. Hank’s Precision Gutters needed a stronger online presence, a way to showcase completed work, and a practical tool to help prospective customers get preliminary project estimates.

The Approach

A foundation built around the business.

Porcupine Web Design addressed the problem through a combination of website development and targeted digital advertising. The team built a new website to showcase the company’s work, encourage customer inquiries, and provide a project cost calculator for rough estimates. Google Ads and Facebook Ads helped expand the company’s reach, while Google Business Management supported its local online presence. The strategy focused on improving the journey from finding the business to contacting it.

Beyond the Website.

Grow

Google Business Management, Google Ads, Facebook Ads support the company’s digital presence and lead-generation efforts as business capacity allows.

Manage

Hosting, maintenance, and website updates

The Outcome

What changed for the business

The new website and advertising strategy generated more customer leads and improved conversion. Demand eventually grew to the point that the business struggled to accommodate the additional workload. Advertising had to be paused while the owner considered adding another crew to meet demand.

This project demonstrates how a coordinated digital strategy can help a local service business move beyond limited social media visibility and generate demand that has a tangible impact on operations.

Client Perspective

More Work

Different Projects. The same thoughtful approach.

Let’s talk about your business.

Tell us where you are now, where you want to go, and what’s getting in the way. We’ll help you figure out what comes next.