Industry
Services
Platform
The Starting Point
The business behind the project.
aXis Pro Events is a Central Florida event production and management company providing services for corporate events, meetings, galas, mobile stage rentals, and audio and lighting production. Its work supports events at venues and organizations throughout the Orlando area.
The Challenge
The existing website no longer met the company’s needs for functionality, imagery, and lead capture. The business wanted a more effective online presence, with a clearer way for prospective clients to inquire about services and improved support for its search and advertising efforts. Previous redesign proposals from other agencies had also come in at costs of tens of thousands of dollars.
The Approach
A foundation built around the business.
Porcupine rebuilt the website from the ground up to better reflect the client’s preferred design and business needs. The new site incorporated updated imagery, movement and visual elements, clearer calls to action, and contact forms to capture prospective leads. We also refined the site’s SEO, overhauled the Google Business Profile, and supported the company’s online advertising efforts.
Beyond the Website.
Grow
Ongoing SEO, Google Ads, Google Business Profile management
Manage
Website hosting, maintenance, and updates.
The Outcome
What changed for the business
The redesigned website delivered improved functionality and a more effective lead-capture experience. During development, the staging site ranked higher in Google search results than the previous live website. Following the relaunch, the client reported capturing more leads and closing more sales.
Client Perspective
Let’s talk about your business.
Tell us where you are now, where you want to go, and what’s getting in the way. We’ll help you figure out what comes next.
