Haunted Hill View Manor

Haunted Hill View Manor needed a website and marketing strategy that captured the atmosphere of its historic, reportedly haunted location while helping grow its events and paranormal investigation business. Porcupine Web Design rebuilt the website and developed a more comprehensive digital marketing approach to support ticket sales, attract visitors, and simplify event management.

Porcupine Web Design led a complete website rebuild and expanded the property’s digital marketing strategy. The project combined atmospheric graphic design and copywriting with Google and Facebook advertising, social media management, and integration with the property’s point-of-sale and ticketing systems. Ticketing setup, hosting, and ongoing marketing support helped connect the customer experience with the operational needs of the business.

Industry

Tourism

Services

Copywriting, Digital Marketing, Facebook Ads, Google Ads, Google Business Management, Graphic Design, Hosting, Social Media Management, Ticketing System Setup & Integration, Web Design & Development

Platform

Wordpress, E-Commerce

The Starting Point

The business behind the project.

Haunted Hill View Manor is a historic building in New Castle, Pennsylvania, with a history that includes serving as a poor farm, county morgue, and nursing home. Today, it attracts paranormal enthusiasts and ghost hunters from around the world. The business hosts events throughout the year and offers both public and private paranormal investigations.

The Challenge

Although the business already had an established audience and reputation, its existing website failed to capture the atmosphere and identity the owner wanted to convey. Its marketing and advertising strategy also needed a refresh to support customer growth, promote year-round events, and drive interest in public and private investigations. The business needed a more cohesive digital experience that supported both marketing and event operations.

The Approach

A foundation built around the business.

Porcupine Web Design rebuilt the website with a stronger focus on the property’s unique atmosphere and visitor experience. The team integrated the website with the point-of-sale and ticketing systems and assisted with ticketing setup to simplify event management.

Beyond the website, Porcupine implemented a broader digital marketing strategy incorporating targeted Google and Facebook advertising, social media management, graphic design, copywriting, and business growth consultations. Hosting and ongoing support helped maintain the website and marketing infrastructure.

Beyond the Website.

Grow

Ongoing digital marketing and business growth consultations, Google and Facebook advertising, social media management and Google Business Profile management support continued growth and event promotion.

Manage

Hosting, Maintenance and Updates.

The Outcome

What changed for the business

The client reports that revenue has more than doubled since working with Porcupine Web Design. The business has also improved its Google search visibility and gained tools that make event management easier. The redesigned website and integrated ticketing experience provide a stronger foundation for promoting events, selling tickets, and serving visitors.

Client Perspective

More Work

Different Projects. The same thoughtful approach.

Let’s talk about your business.

Tell us where you are now, where you want to go, and what’s getting in the way. We’ll help you figure out what comes next.